Waitrose - taking basics to the extreeeeme!!

Even Waitrose, purveyors of extremely fine foodstuffs at extremely fine prices, have admitted that a budget range is necessary. Waitrose Essentials is basically stuff which is of a higher quality than anyone else's stuff, but at a price only slightly in excess of everyone else's 'high quality' range. You get the idea, I'm sure. 

The essentials range includes such things as hand soap. This product has taken the idea of 'basics' to a strangely illogical conclusion. The product is still of good quality. The design of the packaging is still well executed, busy but simple. The saving, therefore, the very thing which makes this a 'basic' product, is in the name. They've shortened the word 'anitbacterial' to 'antibac'. Go Team Waitrose!