Tuesday, February 15, 2011

"What news, good sir, of the hunt for the Lesser-Spotted Tigueg?"

VW cars are pretty good, let's be fair, but they can be guilty of a bit of confusion-making.

The principle source of this perpetrated upon the masses is the decision to bridge the gap between Touran (a proper MPV) and Touareg (a proper SUV) with the Tiguan (a mini SUV).

I don't have a problem with the product itself - it fills a bit of a fashion-over-function niche, which isn't my favourite reason to design a car, but that's economics for you. What I don't quite get is the naming convention. Not because I think they've made a huge mistake, but rather because it leaves an unfilled, unsatisfactory niche.

The gap they've created by filling a gap which wasn't there (still with me?) is for a mini-MPV. Some say the Golf Plus fills this niche, and again that's fair enough. But it's not called what it ought to be called; if one follows the VW naming convention, it should be called the Tigueg.

Should I tell VW, or are you going to?

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